EXPERIENCE
TelevisaUnivision | Creative Art Director | 7.2022 - Current
Currently engaged in freelance creative work with TelevisaUnivision, where I develop design for global events and Travel & Hospitality activations. I ensure a seamless brand experience across all platforms, bringing consistency to each project.
• Creative designer for high-profile events like the Latin Grammys, Cannes Film Festival, TelevisaUnivision Upfronts, Fiestón Liga Mx, and Premio Lo Nuestro.
• Ensure brand consistency and across experiential activations.
Clients: TelevisaUnivision in-house.
Categories: Event Art Direction, Set Design, Presentation Design.
Street Artisans | Creative Director | 7.2016 - Current
Connecting global brands with the world’s top street artists, to create striking murals and bold creative campaigns.
• Launched the global live broadcast for the 2016 MTV Video Music Awards, in NYC. Led multi-location street art activations, including a fully curated art gallery in the Lower East Side.
• Developed award-winning interior mural design for 275 South.
• Designed murals for two Adidas flagship NYC stores, along with social content campaigns for Adidas social sites.
Clients: MTV, Adidas, Four Loko, Grammys, TelevisaUnivision, Vita Coco, IndiKitch, 275 South, Kings of Kobe.
Categories: Sporting Goods, Alcohol, Fast Food, Entertainment. Housing Development.
Berlin Cameron | Creative Art Director | 8.2015 - 4.2017
Developed and led multi-channel creative campaigns for global brands, specializing in delivering engaging, impactful messaging that drives audience connection and brand growth.
• Created the "Heart Your Kidneys" campaign, achieving 150 million views and a 20% increase in engagement for the National Kidney Foundation.
• Partnered with Northwestern University to introduce innovative temporary tattoo technology for hydration tracking, blending creativity and tech.
• Created digital and social content for Capital One.
Clients: Capital One, National Kidney Foundation.
Categories: Banking, Non-Profit.
Wasserman Media Group | Creative Art Director | 5.2015 - 8.2015
Brought in to develop experiential and social activations, for new business pitch proposals.
Clients: XBOX, GH Mumm, ACC, BMW, NBA.
Categories: Gaming, Alcohol, Automotive, Sports.
MKTG INC, NYC | Creative Art Director | 7.2013 - 12.2014
Developed visually impactful and strategically sound creative work, securing significant business wins for the agency.
• Developed the graphic identity for MSNBC Essence Festival fan experience, with over 400,000 attendees.
• Contributed lead creative securing new business pitches for NBA All-Star Weekend and Pfizer.
• Lead art direction for multiple Nike experiential activations, maintaining a cohesive brand experience across all platforms.
Clients: Nike, NBA, ESPN, MSNBC, Pfizer.
Categories: Sports, News Media, Fashion, Healthcare.
MTV Scratch, Viacom Media Networks | Senior Art Director | 12.2010 - 4.2013
Lead the creative art department, delivering national campaigns and innovative digital experiences that elevated the brand’s presence across multiple platforms.
• Lead art direction for the Sun Drop Soda national launch, resulting in over 100 million impressions and earning a Silver Effie.
• Managed art department, overseeing 3 designers and hiring of freelance designers.
• Oversaw large-scale projects, including General Motors Headquarter conference design and Karmin’s music video.
Clients: Sun Drop Soda, General Motors, Epic Records.
Categories: Beverage, Automotive, Entertainment, Music.
Ogilvy / WPP, NYC | Senior Art Director | 7.2010 - 12.2010
Creative development and design of key Direct-To-Consumer TV and digital campaigns for Time Warner Cable, ensuring brand alignment and consumer engagement.
Clients: Time Warner Cable.
Categories: Telecommunication.
Jack Morton Worldwide, NYC | Senior Art Director | 7.2009 - 7.2010
Responsible for design of large-scale civic campaigns and social media initiatives, ensuring maximum reach and brand impact.
• Developed the graphic identity for the 2010 Census Road Tour, the largest civic outreach campaign in U.S. history, reaching over 800 events. The U.S. Census Bureau was awarded a Bronze Effie for the tour.
• Created "The Great DEN1M Challenge" social media campaign for Cotton’s Blue Jeans Go Green initiative, celebrating sustainability.
Clients: U.S. Census, Cotton.
Categories: Government, Sustainability.
JWT / WPP, NYC | Art Director | 4.2009 - 7.2009
Brought on to develop creative for pitch work and presentation design.
Clients: Skinny Cow ice cream.
Categories: Consumer Packaged Goods.
Women’s Refugee Commission | Lead Design Consultant | 4.2009 - 7.2009
After 21 years of operation, The Women’s Refugee Commission (WRC) hired me to redesign the organization’s global brand design.
• Developed new logo design, still in use today.
• Created Brand Guideline book to ensure a cohesive brand look and feel across all global offices.
• Responsible for design of website, education materials and global reports.
Clients: In-house.
Categories: Non-profit.
FCB / IPG, NYC | Art Director | 1.2004 - 1.2009
Responsible for impactful creative campaigns across consumer goods and healthcare sectors, helping brands achieve greater market visibility.
• Created the global Oreo Lick Race campaign, which increased sales by 8% and won a Super and Gold Reggie Award for best-integrated marketing.
• Developed national TV and print for the Office of National Drug and Control Policy.
• Wrote and art directed the TV launch of Gerber’s "Start Healthy, Stay Healthy" campaign.
• Lead creative campaign for winning $50M healthcare new business pitch for Cord Blood Registry
Clients: Kraft Nabisco (Oreo, Chips Ahoy, Teddy Grahams), Office of National Drug Control Policy, Gerber, Women’s Refugee Committee, Cord Blood Registry.
Categories: Consumer Packaged Goods, Government, Non-Profit, Healthcare.
Crispin / MDC, Miami | Art Director | 8.2002 - 12.2003
• Developed TV campaign for Florida department store, Bealls.
• Worked on new creative for Mini Cooper.
Clients: Bealls Department Store, Mini Cooper.
Categories: Fashion, Automotive.
Strawberryfrog, Amsterdam | Art Director | 7.2002 - 7.2003
• Developed international campaigns for Mitsubishi Motors, Sony Ericsson, IKEA and Internaxx, with a focus on cutting-edge creative solutions.
Clients: Mitsubishi Motors, Sony Ericsson, IKEA, Internaxx.
Categories: Automotive, Mobile Tech, Consumer Goods, Financial Trading/Fintech.
RECOGNITION
Promotional Marketing Association Super and Gold Reggie Award, Silver Effie, Bronze Effie, Several Adweek’s Top 10 Commercials, CNBC #1 Ranked Commercial
EDUCATION
Miami Advertising School, Art Direction, 2000 - 2002
Muhlenberg College B.A. 1993 - 1997, Entrepreneurial Studies Student of the Year 1997