The collaboration between Berlin Cameron and the National Kidney Foundation, called "Heart Your Kidneys," was a fresh and bold campaign aimed at encouraging people to prioritize kidney health.
The Heart Your Kidneys campaign garnered 150 million views and 20% engagement increase with the National Kidney Foundation.
SCARS & INK EPISODE 1 - OFFICERS and GENTLEMEN
Chip and Eric are fellow police officers, friends and now share kidneys. The Nashville cops traveled to Empire State Studio in Amityville, NY to get a commemorative tattoo by world renowned tattoo artist Tommy Helm.
EPISODE 2 - KIDNEY BROTHERS
Matt and Steve started off as step brothers but now are kidney brothers. Together, with Tommy Helm, they designed their own matching kidney tattoo to show their bond.
EPISODE 3 - DAD REMEMBERED
Actor Adam David Thompson and his brother, Matt, who both live with kidney disease, got tattoos to honor their late father who also suffered from the disease.
EPISODE 4 - TOUCHDOWN AGAINST DISEASE
Retired Buffalo Bills wide receiver, Donald Jones, continues to 'score' everyday against his kidney disease.
