This project was a collaboration between MTV Scratch and the YouTube sensation Karmin, a band with over a billion views on social media. MTV Scratch partnered with Karmin from the ground up, developing the music video concept, providing creative direction, and overseeing the set design. The result was a visually striking, innovative music video that captured the band’s signature style while engaging their massive online fanbase. As the supervising art director, I was responsible for set design and also contributed to the concept of script direction.
