While at FCB | WPP, I wrote and art directed Gerber's campaign for their new brand manifesto for a healthier generation". The concept centered on the heartfelt promises that expecting parents make to their unborn babies, highlighting their commitment to nurturing a healthier future. Through a series of poignant vignettes, we captured the emotional journeys of diverse families as they recited their vows, expressing hopes and dreams for their children.
At StartHealthyStayHealthy.com, parents created digital pledges by uploading photos and entering promises to their children with an accompanying soundtrack. More than 32,000 pledges were created, attracting over 10,000 hours of viewing time.
‘I Pledge’ TV launch
Gerber Graduates TV
The three commercials below were created for the Gerber Graduates line of toddler food.
