In 2010, Jack Morton agency collaborated with the United States Census Bureau on the 2010 Census Road Tour, part of the largest civic outreach campaign in U.S. history. The "Portrait of America Road Tour" featured 13 vehicles traveling more than 150,000 miles over 1,547 days, stopping at over 800 events nationwide. The road tour aimed to engage and educate the public about the importance of participating in the census. At each stop, the tour set up experiential events featuring interactive kiosks, where attendees could sign up for the census and upload their portrait and voice message to America. The tour officially launched in Times Square and was featured on Good Morning America, creating a unique, personal way for individuals to contribute to the nation's portrait while raising awareness about the census.
The U.S. Census Bureau was awarded a Bronze Effie.
The Portrait of America Road Tour officially kicked off in Times Square by airing on Good Morning America.
As part of the experience, I designed these interactive kiosks to explain the 10 Census questions.
The experience also had a recording and photo booth that allowed people to upload their portrait and voice message.
