Adidas teamed up with renowned NYC street artist SacSix for the launch of their new sneaker, *Transmission*, in collaboration with Champs Sports. SacSix led a dynamic, multi-medium street art campaign to visually capture the concept of "transmission," using graffiti, wheatpaste, stickers, and stencils to spread a powerful message: "We are one good idea away from a better world." This message was broken into four parts, scattered across lower Manhattan, creating an interactive experience for passersby. The campaign was brought to life through a video directed by Tom Ford, which was showcased across Adidas and Champs Sports' social media platforms, amplifying the impact of the project. Thank you Happy Lucky Agency.
Four different types of street art (graffiti, wheatpaste, sticker and stencil) were combined to transmit one message, ‘We are 1 good idea away from a better world.’
TRANSMISSION PROMOTION
In addition to the street art campaign, SacSix introduced an Adidas three stripe, Wi-Fi transmission stencil, which was sprayed on outdoor walls across Manhattan. The Wi-Fi symbol represents the idea that we are all constantly transmitting ideas and communicating through space and time. Still photographs were captured of people walking beneath the symbol, illustrating the flow of ideas being transmitted by individuals in their daily lives.
