In a creative collaboration with Adidas, street artist SacSix was commissioned to design a three-sided column for Macy’s NYC department store, showcasing the brand’s new manifesto, "Here to Create." This installation served as the central focal point of the Adidas retail space within the store. Each side of the column highlighted a different Adidas athlete and sport. SacSix brought his signature street style to the project by creating a vibrant digital collage, which he later transformed into a wheat-pasted piece, fusing street art with the athletic spirit of Adidas. Additionally, SacSix wrote and produced a video that documented the creative process and captured the essence of the "Here to Create" campaign. The video was used across Adidas social channels. Thank you Happy Lucky Agency for the opportunity.
