Adidas and Happy Lucky Agency teamed up with NYC street artist SacSix to celebrate the launch of the Creator's Lab at Macy's Department Store in New York. As part of the activation, SacSix designed a stunning wall mural constructed from 81 hand-embellished t-shirts, each one unique. Shoppers attending the event had the chance to enter a raffle and win one of these exclusive pieces of wearable art. Additionally, SacSix was commissioned to create nine pairs of custom Adidas Superstar sneakers, marking the first-ever wheatpaste iteration of the iconic shoe. The sneakers featured a collage of photographic textures inspired by the vibrant streets of NYC, adding a distinct urban aesthetic to the classic design.
LIMITED EDITION ADIDAS SUPERSTARS
